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About
About Bellevue Nautica
Bellevue Nautica is a marine conservation organization focused on protecting ocean ecosystems and raising awareness about marine life preservation, through research, education, and community-driven initiatives.
Bellevue Nautica is a marine conservation organization focused on protecting ocean ecosystems and raising awareness about marine life preservation, through research, education, and community-driven initiatives.
Overview
In 2020, Bellevue Nautica, a marine conservation organization, aimed to establish a strong digital presence that communicated its mission while engaging its audience effectively.
As a Digital Designer, I redesigned the brand with my peers, including a full logo redesign and brand guidelines, ensuring a cohesive visual identity across all digital touchpoints. My work included designing digital assets, interactive elements, and the overall online experience to make the organization’s mission clear, engaging, and visually consistent.
In 2020, Bellevue Nautica, a marine conservation organization, aimed to establish a strong digital presence that communicated its mission while engaging its audience effectively.
As a Digital Designer, I redesigned the brand with my peers, including a full logo redesign and brand guidelines, ensuring a cohesive visual identity across all digital touchpoints. My work included designing digital assets, interactive elements, and the overall online experience to make the organization’s mission clear, engaging, and visually consistent.
Product
Brand Guide
Skills
Brand Strategy
Brand Positioning
Typography and Color
Logo Design
My Role
Digital Design
Timeline
Q3 2020 - Q4 2020
Team
John Woojin Lee, Jessa Belisoa and Phyllis Yan
Snapshot
Bellevue Nautica needed a refreshed brand and digital presence to better communicate its marine conservation mission. The project involved redesigning the logo, creating comprehensive brand guidelines, and developing a cohesive visual identity across digital touchpoints. I crafted digital assets, interactive elements, and a consistent online experience, ensuring the brand was engaging, accessible, and visually unified.
Bellevue Nautica needed a refreshed brand and digital presence to better communicate its marine conservation mission. The project involved redesigning the logo, creating comprehensive brand guidelines, and developing a cohesive visual identity across digital touchpoints. I crafted digital assets, interactive elements, and a consistent online experience, ensuring the brand was engaging, accessible, and visually unified.
Some Stats
As of 2020, about 15.5 % of Canada’s marine and coastal areas are conserved or protected, with national targets to reach 25 % by 2025 and 30 % by 2030 to safeguard biodiversity and ecosystems.
As of 2020, about 15.5 % of Canada’s marine and coastal areas are conserved or protected, with national targets to reach 25 % by 2025 and 30 % by 2030 to safeguard biodiversity and ecosystems.
Conserving coastal ecosystems such as seagrass, salt marshes, and kelp helps protect fish nursery habitats and maintain key services like flood protection and carbon storage.
Conserving coastal ecosystems such as seagrass, salt marshes, and kelp helps protect fish nursery habitats and maintain key services like flood protection and carbon storage.
Conserving coastal ecosystems such as seagrass, salt marshes, and kelp helps protect fish nursery habitats and maintain key services like flood protection and carbon storage.
Over 90 % of Canadians say protecting species and ecosystems is important, and more than 80 % see healthy oceans as vital for sustainable economic benefits
Over 90 % of Canadians say protecting species and ecosystems is important, and more than 80 % see healthy oceans as vital for sustainable economic benefits
© Selected Works
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